About Us
The Story
I want to tell you a story from many years ago, but if I told you how it began, you wouldn’t believe it…
In 1982, my dream was to create in Milan a place where all the souls of dance — from classical to contemporary, from jazz to hip hop — could meet, express themselves, and train… just like in the famous dance studios.
The image of the dancer and the technical needs of this art came to my mind, and from that moment the idea of creating technical items that could enhance lines and improve performance never left me.
I opened my first store in Milan in 1989, debuting with the famous Pantajazz and several dance shoe models, bringing for the first time in Italy an innovation in style and technical solutions.
As the years went by, the dream grew and developed with harmony and naturalness, giving life in 2006 to Danc’in: a new starting point to create innovative dance shoes.
The collections followed one another with a series of truly new models: high-heeled sandals covered in rhinestones, platforms with flexible and shock-absorbing soles, until reaching 2014 when, after years of research and experimentation in collaboration with Vibram, we launched the Vibram DRS Danc’in dance sole.
In 2016 we introduced the revolutionary 4D Pro heel tips: the evolution of the plastic heel tips commonly used in dance shoes.
Made of two layers, they serve both as traditional heel tips and as heel protectors, making the latter unnecessary while ensuring the perfect balance of the heel.
Designed for professional use, they guarantee excellent grip, greater control and comfort thanks to a special non-slip and anti-shock rubber compound, tested “No Marking” they leave no traces on floors.
In 2017, in order to further improve comfort and foot protection, we introduced insoles with Poron membrane.
The Poron® membrane with programmed elasticity evenly distributes body weight across the entire foot with every step, cushioning the heel impact and absorbing the vibrations transmitted to the joints and spine while dancing. It has been proven that a person weighing 70 kg exerts approximately 90 kg on the foot with each step, which amounts to around 500 tons in a day. This shock-absorbing function during dance therefore prevents microtraumas to the feet, knees, and spine, and is the result of thorough studies and strict testing that guarantee its effectiveness both when the cushioning is provided solely by the insole and when it overlaps with the natural action of the shoe.
Today, together with you, we are excited to share the result of over thirty years of work and to continue with the ambitious project of creating new shoes that are not just accessories but distinctive signs of style, models that are charming, comfortable, and high-performing… all this and much more is….